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UTM Link Builder – Create Campaign Tracking Links

Add UTM tags to any link so each campaign shows up by name in your analytics.

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About UTM Link Builder

A UTM link builder shows you which post, newsletter or ad brought each visitor. Paste the page URL and fill in utm_source, utm_medium and utm_campaign, plus utm_term, utm_content and utm_id when you need them. Presets for WeChat, Weibo, Douyin, Xiaohongshu, an email newsletter, Google Ads, Facebook and LinkedIn fill in typical values, and parameters already in the URL are kept. To control how the landing page looks when shared, set its tags with the Open Graph Generator.

Google Analytics treats UTM values as case-sensitive, so WeChat and wechat end up as two different sources. The lowercase option keeps your reports tidy. Copy the finished link, or turn it into a QR code for posters and packaging with the QR Code Generator. Your last 10 links are remembered in this browser only, and nothing is sent to us. Tag the links you share elsewhere, not links between your own pages, which can overwrite where the visit really came from.

How to use UTM Link Builder

  1. 1
    Paste the page URL

    Enter the address people should land on. Any parameters it already has are kept.

  2. 2
    Fill in the tags

    Pick a preset or type utm_source, utm_medium and utm_campaign, plus term, content or id if you use them.

  3. 3
    Copy the link

    Copy it for your post or ad, or open the QR Code Generator to make a code for print.

Why use Cubfile for this

  • Nine presets

    Google Ads, Facebook, LinkedIn, email newsletter, WeChat, Weibo, Douyin, Xiaohongshu and Baidu Ads.

  • Existing parameters kept

    A link that already has a query string keeps it, with the UTM tags added.

  • Lowercase option

    Every value in lowercase, so one source doesn't split into two rows in your reports.

  • Recent links

    Your last 10 links stay in this browser, ready to copy again.

FAQ

UTM Link Builder: questions and answers

Which UTM parameters should I always fill in?
utm_source, utm_medium and utm_campaign. Together they say where the visitor came from, what kind of channel it was and which campaign it belonged to. utm_term, utm_content and utm_id are optional.
Are UTM parameters case-sensitive?
Yes. In Google Analytics, Email and email count as two different mediums. Turn on the lowercase option and stick to one spelling.
Should I add UTM tags to links inside my own site?
No. A tagged internal link can overwrite the original source in your reports, which hides where the visitor really came from. Use them only on links you share elsewhere.
Do UTM tracking links hurt my site's SEO?
Not when they're used for campaigns. If tagged URLs do get crawled, a canonical tag on the page can point search engines to the clean address. You can write that canonical tag with the Meta Tag Generator.
Where are my recent links saved?
Only in this browser, and only the last 10. Nothing is uploaded, and clearing your browser data removes them.
Share UTM Link Builder with a friendIt runs in any browser, and they can try it without signing up.

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